Advertisement research.

This is a honda Karizma bike advert that used alot of digital animation and work. If you watch the advert you can see that in main parts of the advert a lot of video animations are used. Firstly the use of wind to blow his hat away, then the use of video animation and video editing to show the bike riding underneath a massive wave. This gives a great effect in the video, without the video effects and animations the advert wouldn't work and would be a lot less interesting.





This is a phillips commercial advert for a electric razor they released in 2005. This advert has a lot of surface textures such as skin in it, the advert basically consists of a man shaving his face, this advert show the texture of his skin and how the new phillips razor will protect and help you skin whilst having a shave. If this advert didn't show the texture of the mans skin it wouldn't have as much effect.

This is and advertising campaign that involves scale. The picture is a cross section view of a cigarette. Inside the cigarette is lots of small men and cars and motorbikes charging through it. Its the scale and contrast of the little character and the cigarette that make this photograph.





This is another honda advertisement campaign, this one contain illustration and cartoon like characters. The whole advert consists of cartoon animals in a nature park. This advert obviously consists of animation, so that the characters and objects move about. But The advert is made up of colorful illustrated cartoon characters.

This is a stop smoking campaign poster that is made and put up to get the attention of smokers and to provoke a response out of them, the best response being to get them to stop smoking. The image of the woman standing on the pack of cigarettes with the small message saying how the NHS can help you. This is all to provoke a response out of the public who smoke and with a number to ring and to text to receive free nicotine gum and patches. 

This is a advert for a nature park. Many time throughout this advert the use of a macro lens is used. There are a lot of shots throughout the advert where the camera zooms full up to parts of nature such as lily pads, flowers this is used best with the effect of using the macro camera lens.