Viral Marketing and Advertising

Viral Marketing and Viral Advertising are marketing techniques that use pre-existing social networks to increase brand awareness and to try boost product sales. Word of mouth and the internet and social networks all help viral advertising work, getting the word around.  Guerrilla marketing is the same slightly it uses unexpected and unconventional campaigns to engage and provoke the viewer to create a buzz.




This is a viral advertisement from ikea. I think this is a really good example of a viral advertisement, i think its a great advert that i find really funny. This works great as a viral advertisement because its a simple yet funny advert, where a old woman gets the better of a business man. This will work really well due to the likes of youtube, social networks and just word of mouth, people will be talking about the advert and asking people if they watched it, then when the question is asked what company is the advert for, and you here ikea thats the viral advertisement working getting people talking about the company.

This is a viral poster that i found on the internet. As you can see from the message at the top of the poster , the poster responds when people look at it. When you look at this poster you see a happy couple together (as you can see in the left side) But when you look away from the poster the image changes to the man hitting the woman. This gives our a very strong message, that you might not be able to see these things happening but they do happen in the everyday world. This poster looks like its at bus stop, everyday thousands and thousands of people use the buses, and would see this poster and with such a strong message and such a clever way of putting the message across it wouldn't be long before word got around about this. 

This is a viral advert made by VW the car manufacture company. This viral advert is filmed from a CCTV camera on the motorway. The advert is a VW car on the side of the motorway on the hard shoulder with a breakdown recovery van behind it. Its the irony in the advert that makes it so good, as a viewer you think the VW has broken down and is going to get towed away but as you see in the advert the VW tow's the recovery van away. Watching this advert on the television you wouldn't no what the advert is about till the end where the VW logo comes up and a slogan saying " If only everything in life was as reliable as a volkswagen. Many adverts that volkswagen make have hidden messages in them or have a ironic side to them.






This is a viral advert for Fifa street 3. This is quite a long viral advert compared to the other one's i have looked at. This advert doesn't consist of much apart from a bunch of skillful people playing football in the street. The people in the advert are really skilled at football and some of the tricks they do really grab the viewer and draw them into the advert, again from just watching the advert on the tele you wouldn't no what the advert is for until the end of the clip. The Advert is for fifa street 3 a football console game that consists of playing a very skillful game of football in the street. Some of the tricks the people do in the advert are beyond what i no i could certainly do. After watching this advert i immediately showed it someone else because how talented and skillful the people where, this is how the viral advert works best from word of mouth, at the end of the video you get a link to a website www.fifastreet3.com that is it, thats the only part in the advert that tells you what the advert is advertising.




This is a viral advert, about AIDS. This again is quite a long viral advert and at first its quite a weird advert and i didn't quite understand what it was about. When first watching the advert i was quite confused about what was going on but the message that is given out once you have watched it is, STI's can be passed around very easily and you should always wear protection.