Fosters v. Carlsberg

Fosters and Carlsberg to companies that brew beer all over the world. Fosters is a Australian beer than its brewed in many countries, a statement has been made that in Britain, a average of 30 pints of fosters are drunk every second. 
Carlsberg on the other hand is a danish company that was founded in 1847. In 2009 Carlsberg became the 4th largest brewery in the world having around 45,000 employees.




This is the fosters advert that was on the tv in 2007. This advert is great, the first time i watched this i found it quite funny when i realised what the advert is all about. One thing Fosters go on about in the posters and advertisements is how its best when its super chilled. So in this advert there is a guy who wants to get to his mates without his beer getting warm this is going to be hard when you on a hot sunny beach, so he jumps and runs about like he is doing a assault course, ducking and diving to stay in the shade to keep him beer cool. As i said before when i first watched this advert and realised what point they where putting across i found it really funny and it does work. I thought this was a great advert, the end of it where the guy has sat down and starts to drink his beer really makes the viewer want a pint of fosters chilled. This advert works really well.





This is the carlsberg advert that hit the tv screen of the british public in 2006 is probably one of my favorite adverts and if not the best advert for beer. For the last few years now Carlsberg advert have had there slogan "Probably the best beer in the world' In many of there adverts they have used this slogan plus another line about how they would probably be the best at doing other things like dreams and like the advert above about flat mates. This advert Is about a young guy who goes looking for a flat, he knocks on one of the flats he's circled in the paper and goes to look around it. This is the best bit about the advert, showing the guy around the house with all this new technology what carlsberg have created , and when watching this advert your thinking "i would love to live in this house" the house is full of things a football would love and enjoy. At the end all the flatmates are stood on the balcony of the flat watching football match, this is where Carlsberg famous slogan comes in "Carlsberg if we made flat mates we'd probably make the best flat mates in the world"


Both of these adverts are great i think the fosters one is funny and the carlsberg one is a dream situation, There is nothing wrong with the Fosters advert but i prefer the Carlsberg advert this is because of how there advert is well crafted and the way they used there slogans.