Anti smoking campaign

This is a advertising campaign against stopping smoking, the video show a women smoking a cigarette and shows the smoke traveling through her body. It then goes to a scene where someone cuts open a humans lung and pours tar in it, this is to show how the smoke condenses into tar in the lungs. The visual content of the video is disgusting, firstly showing the smoke travel through the body to lungs, then showing how the smoke condenses to tar in the lungs, this is quite a disgusting scene in the video and for someone who smokes it has quite a depressing feel to it. For somebody who smokes and watches the video it makes you think about what your putting your body through and lungs through. The video communicates to you and gives the message to people who smoke how dangerous it is and how its seriously harming your body, it does this by showing you disturbing scene's. The is real sound or music in the video, i think this is because if the was audio in the video it wouldn't have as much of are dark and depressing effect to the video.

This is a stop smoking poster. This poster has a very blunt message and gets it across well. The poster has a fishing rod hooked around a woman's mouth and a message that says "The average smoker needs over five thousand cigarettes a year" The poster is saying a lot of things, one thing is how easy its to get hooked and addicted to smoking, how much people smoke in a year and how costly it is. The image in the poster isn't very nice, having a fishing rod hooked through a woman's mouth, this is probably to scare people who smoke and see the poster because its not a nice image. Below the fact about how much people smoke it says "get unhooked" with a number and a website you can contact to help you quit smoking, this is a basic poster that gets the message across and gets you thinking.