Contrasting Companies

Relentless and Rockstar Energy drinks.
My perception of Relentless is that its the biggest branded energy you can buy apart from red bull, but thats expensive and if I'm being truthful not worth the money. and it has its own unique taste. A lot of what relentless are about comes out on the design on the cans. With the top half of man drawn out across the can with there usual slogan "No half measures" Where are rockstar isn't as big as relentless but just as good, Its also slightly cheeper and i personally think its a nicer taste. The design on rockstar cans is lot less simple its basically a star on the side of a can with two R's inside it.
Below is a Relentless advert.

And this is the rockstar advert.

The products don't differ that much, both companies sell the same flavours and the taste doesn't differ that much. The adverts on the other hand are different tho. The relentless advert is a lot longer than the rockstar advert. The Start of the relentless advert is very quite and has morbid feel to it, the advert goes through scene's of a skater and free runner failing and not being able to go about his work. Then the advert changes to where everything goes to plan the skater is skating well and the free runner isnt falling then at the end of the advert the word "relentless" comes up with there slogan "no half measures" After watching the advert you then see what point the advert is putting across that relentless will help you through your day and help you succeed with no half measures.
The rockstar advert is much different for starters its a lot smaller and and is set it a totally different scene the relentless one looks like its been filmed in london where as the the rockstar advert looks like its been filmed in a desert somewhere hot like america. The rockstar advert also has a attractive young lady in who stops at the side of the road because her car has over heated, she then goes and gets a chilled cold can of rockstar, then the metaphor comes in now, from the road behind a man with a guitar (a rockstar) walks down and stops in front of the car and plays a guitar solo. The advert then goes to a clip of a rockstar can with the words "Rockstar gets you going" then the car women drives off. This is a much shorter advert and more humorous the relentless advert has a serious feel to it.
I probably prefer the rockstar advert because its shorter and has a funny side to it, i find the relentless advert to long and to serious.