Drink driving campaign

This video is a advertising campaign that aired in the UK in 2008. The campaign is to get the point across about how dangerous and how serious drink driving can be. From watching the video you can see that peer pressure is involved and its his friends who persuade him into having another drink putting him over the speed limit. The campaign uses a example of running over a attractive young female that the man had met in the bar earlier. The video content makes you feel quite bad, it makes you think about what could happen if you where to drink over the limit and what the consequences are, the advert works really well because nobody wants to be in the situation that the video gives out. The visuals and sounds in the video really give a scary effect and makes you think about it. The visuals are great in this advert they give the effect that the table is the car and the sounds of the car hitting a pedestrian are given off when the tables hits the lady and throws her across the room. The final shot of the video is the women lying on the floor like if she had been hit by the car lying on the side of the road.





This is another Campaign advert that aired in 2009 on tv's around the UK. This advert runs through all the possible outcomes that can happen if your caught drink driving. The main person in the advert changes his character throughout the advert to 4 or 5 different people to show the outcomes of drink driving for example losing your license, losing your job, not having any money. This is a campaign to make you think about what the consequences are of drinking driving before you put yourself in that situation. The character communicates to you as if your the person who has committed the offense, this could be to almost scare you and make you think before you have another drink and put yourself over the limit because nobody wants to lose there job and have no money due to one extra drink. This campaigns is most affective due to the different sounds the character uses in his voice to act out different people to show the different outcomes and all the different things you can lose to drink driving. You could even lose you life.

This is a drink driving poster that outlines the consequences of drink driving and how much that one pint can cost you if you get caught and get a fine. A simple poster that gives out a strong message.