Tuesday 27 April 2010

Coke v. Pepsi

Coke and Pepsi are two of the if not the biggest drink companies in the world. It was Probably coke who broke onto the scene first with coca cola claiming that there products are sold in over 200 counties and has been a register trademark in the United States since March 27 1944. Even tho Pepsi has been around longer and has been a registered trademark for longer it never made as much impact as coke did. Both companies have made variations of there original product, that have been released in certain countries for limited amounts of time.




This is the coke advert that aired a few years ago its based on the popular game gta. After never seeing this advert before until today, i actually really like it. The advert is obviously aimed at people who play the console game Grand Theft auto. This is a very big age range of people going from the teenagers to parents. This is a very wide target audience meaning that alot of people will watch the advert when it comes on. The advert is great, the start of it is typical Grand theft Auto scene, car racing round the streets, parks up anywhere storms in the shop, then it changes, the character then grabs a bottle of coke and slams the money on the counter. The advert still stays in the gta style game, but different instead of violence and road rage, the character turns into a hero, helping everything around him, the advert give off a great vibe towards the end about why you should drink coke.



Pepsi adverts are very different to coke adverts, most of coke adverts are based on different things and different scenarios, where as Pepsi adverts alot of the time are based around football. This advert above is when David Beckham was sponsored by them. This advert is quite funny if I'm being honest, Beckham gets sent off in a Manchester untied game against Juventus, Whilst walking down the tunnel for a early bath, he bumps into a kid who gives him some pepsi, then asks for his shirt to wipe the top of the can for after he's used it. This irony of the little kid being a juventus supporter and Beckham thinging he wanted his shirt and was a supporter when he was really supporting the other team.
This advert is a lot shorter that the  coke advert and is quite funny. The coke advert has a funny side to and and is a very good advert and you can see that it really worked, i also prefer coke to Pepsi but if i'm being onhest i prefer Pepsi adverts this may be because i enjoy watching football but i find there adverts ironic and funny and in this case i prefer the Pepsi advert to the coke advert.

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