Obesity campaign

Michelle Obama has started a campaign to reduce obesity in america. Her aim is to reshape kids of america, by  changing what they eat in the school pack lunches and introducing more physical exercise. Her goal is to eliminate child obesity within a generation. One key point she makes when announcing the initiative to an audience of Cabinet secretaries, lawmakers, educators, medical professionals and school children in the State Dining Room of the White House is "This isn’t like putting a man on the moon or inventing the Internet. It doesn’t take a stroke of genius or a feat of technology. We have everything we need right now to help our kids lead healthy lives." The campaign that she has start is called 'lets move' Below is a short video about the campaign. 





This video campaign is about Michelle Obama saying how she and her family where just a general family before they moved to the white house and how she realised that her family where becoming un healthy and changes had to be made. The campaign makes you feel and think about how healthy you are and how you could change your lifestyle to become more healthy and stop eating as much junk food. The campaign communicates with you with michelle realised obama saying how they where just a normal family and how she that she needed to make changes for her and her family just small little changes what make a big difference. Also throughout the video all the activities that she mentions and the ways to eat more healthily are portrayed in a fun and exciting way making people feel that eating healthily and exercising can be fun and exciting. The visuals used in the campaigns are images and clips of children eating healthy school lunches and exercising but doing all this whilst having fun. The the music throughout the campaign is quite slow giving it a more deep down to earth feel to the campaign making you think.